Change management comms

The CSO of a major European logistics company wanted to win support from colleagues for decarbonisation initiatives. They brought me in to educate the C-Suite and Board about the risks and opportunities.

To prepare for this I:

• Aligned with the client on the level of carbon literacy in the room (low) and historic initiatives they'd done (limited)

• Researched their competitors, creating compelling case studies of rivals showing leadership

• Distilled the complex EU decarbonisation regulations into a digestible story, supported by infographics

• Situation scientific and ethical elements within the company's economy, profit-motive context

As a result:

• The client recommended me to their parent company, the largest courier in the BENELUX region, where I delivered a similar workshop to 200 of their regional directors (this time educating sales teams)

• The client invited me to lead their multi-year decarbonisation initiative 

• Both clients have continued successful change management, with greater support from internal stakeholders, and better consumer awareness of their low- and zero-carbon fleet transition plans