Shaping impact narratives

Two organisations needed to communicate their vision and impact to different audiences.

One, a cutting-edge, B2B, AI start-up doing things in a new way. The other, a complex institute at the University of Cambridge with several siloed departments and no history of communicating the impact of its meaningful work.

For the start-up, I:

• led a brand voice workshop with the co-founders (CEO and CTO), creating their first corporate style

• supported the development of their content marketing across blogs, socials, emails, and assets like whitepapers, video explainers, webinars, and representing them at industry events to build partnerships with key MNCs

• helped to successfully onboard clients like NBC Universal & Thompson Reuters, and partners like AWS and Warner Bros. 

For the University Institute, I:

• Consulted stakeholders at all levels to ensure the right projects were represented, accurately

• Translated complex research into accessible, everyday language

• Commissioned supporting graphics, podcasts, and webinars to maximise outreach across channels

• Delivered the most viewed publication of the year - strengthening trust with key external partners